A Comparative Study Between the Consumption of Communication Media (Print and Electronic) and the Social Trust Among Graduate Students of Tehran University in 2020

Social trust has become particularly more important, as societies and human actions have developed beyond from individuals to institutions and organizations. Communication media make people's perceptions of the environment and increases/decreases their trust among their audiences by representing good/bad image of the society. They also help to create patterns of action among the audience to take action in different situations.  Communication media (print and electronic) help to access to abstract and specialized institutions, so that cause their audience trust or distrust these institutions. The research is applied in terms of objects and was done through survey. Statistical sample were selected by cluster sampling way over 384 people using Morgan table. Data was collected by researcher-made questioner. The results showed that there was a significant positive correlation between communication media consumption (print and electronic) and social trust; That is, as the use of communication media increases, so does social trust. This increases the importance of the media in the attitudes of familiar people and the need to address this issue.