Evaluation of the Sports Fans' Enthusiasm Model (Case Study: Iranian Women's Basketball Premier League Fans)

The purpose of this study was to evaluation of the sports fan's enthusiasm model in Iranian Women's Basketball. The present study was a correlational description based on structural equation modeling and was applied in terms of purpose. The statistical population of the study was the fans of the Iranian Women's Basketball Premier League. Due to the uncertainty of the number of fans, according to Morgan's table, the statistical sample size was 384 people and selected as the statistical sample. In this study, the fans' enthusiasm, intention to refer, and intention to buy, identification with the team and the expression of emotions, and positive emotions questionnaires were used. The results of structural equation modeling showed that positive emotions on participation management, socially desirable behaviors and performance tolerance in sports fans, identifying with the team on participation management, socially desirable behaviors and performance tolerance of sports fans and showing emotions on participation management, desirable behaviors Social and performance tolerance and participation management and socially desirable behaviors and performance tolerance had a significant effect on purchase intention. Participation management was significant with negative intention to refer and the effect of socially desirable behaviors with positive intention to refer were significant, it can be seen that factors such as engaging emotions, managing participation, and aligning the identities of the fans and their favorite team plays a significant role in the enthusiasm of the fans and also the continuation of this process.