The Perspective of Value Creation of Agile Supply Chain (ASC) for the Customer with a Hybrid Approach

The purpose of this research is to identify the factors affecting the agile supply chain and value creation for the customer in the automotive industry. Therefore, using a qualitative approach and meta-combination technique, these factors have been identified. In this research, the technique is based on the model of Clarson (2006), Sampling strategy, data collection method, data analysis method, appropriateness of research design with research goal, clear expression of findings, proper justification of research result, and homogeneity between research project guiding paradigms with selected methods were the 7 steps used in selecting articles. Based on the analysis, 33 studies were reviewed and 22 codes were introduced for value creation for the customer, and 22 codes for the agile supply chain. In the supply chain stages, agility and the factors that affect it create value. Agility leads to rapid change management, in which case the organization can identify and meet the needs of customers with the necessary flexibility. The higher the agility of the supply chain, the better the factors affecting value creation for the customer. In light of the findings obtained from the study, it could be said that economics moves from the traditional to the modern knowledge, so managers must avoid looking at assets one-dimensionally and understand the importance of the role of intangible assets such as customers and the organization's internal value-added factors that contribute to the organization's survival and competitive advantage.