Rural tourism business development strategiesCase study: Zanjan province

Attention to business development in rural areas Given the current situation, the declining population of rural areas is very important. Accordingly, in villages with tourism potential, the study of areas and influential factors and the presentation of business development strategies are essential. The purpose of this study was to provide business development strategies in rural settlements with tourism potential in Zanjan province and to help create business. The research method is descriptive-analytical in nature and applied in terms of purpose. The method of data collection was library and field and a researcher-made questionnaire was used to collect field data. The statistical population of the present study is the villages with tourism potential of Zanjan province. According to studies, Zanjan province has 43 identified villages in terms of tourism potential. 50% of the villages with tourism potential of the province, which includes 21 villages, were selected as the required number of samples. The number of households in the 21 selected villages is equal to 4950 households. The sample size is calculated based on Cochran's formula equal to 367 people. Descriptive and inferential statistics and SWOT model have been used to analyze the data. The results show that, according to the score presented in the final matrix table, the approach of providing financial credits by banks is presented as the most attractive strategy for business development in the tourist villages of Zanjan province.The sample size is calculated based on Cochran's formula equal to 367 people. Descriptive and inferential statistics and SWOT model have been used to analyze the data. The results show that, according to the score presented in the final matrix table, the approach of providing financial credits by banks is presented as the most attractive strategy for business development in the tourist villages of Zanjan province.The sample size is calculated based on Cochran's formula equal to 367 people. Descriptive and inferential statistics and SWOT model have been used to analyze the data. The results show that, according to the score presented in the final matrix table, the approach of providing financial credits by banks is presented as the most attractive strategy for business development in the tourist villages of Zanjan province.