Cultural values and entrepreneurial attitudes of students: Research in Isfahan and Yasuj universities

This study is reflects on the relationship between cultural values and entrepreneurial attitudes. Cultural context and values play a substantial role in shaping the attitudes and beliefs of individuals, and the research literature indicates that there are major differences between countries in terms of entrepreneurship, part of which can be explained by cultural values. This study was conducted as a survey on 354 undergraduate and graduate students of soft and pure applied fields who were sampled from the University of Isfahan and Yasuj. The results showed that there is a significant difference in terms of entrepreneurial attitudes between these two groups of students. However, with regards to the cultural values, no significant difference was seen between these two groups. Also, structural equation modelling (SEM) showed that uncertainty avoidance, collectivism and femininity have a negative and power distance has a positive effect on entrepreneurial attitudes. Finally, implications for policy, practice, and further research are discussed.