Factors Affecting the Association of the Concept of Identity in Architecture and Urbanization in Shiraz

Today, attention to the concept of identity is felt in a worrying way in urban spaces. Ignoring the dimensions and identifying factors in today's cities has created environments without a coherent and legible personality, and as a result, the feeling of belonging and attachment to the body has decreased. The Iranian city has always had its unique identity, while now the lack of attention to its preservation and revitalization has caused irreparable damage to the values and patterns of traditional Iranian urbanism. The purpose of this study is to investigate and identify the influential components in the discussion of the association of the concept of identity in architecture and urbanism of Shiraz to prevent the factors that destroy urban identity. The research method used is descriptive-analytical and based on documentary library studies and field surveys, including a questionnaire. SPSS software and Friedman test were used to analyze the data. The results indicate that the types of components of physical identity in Shiraz are classified into three categories of artificial, natural and human factors. Among these, the artificial factors variable is the most evocative of identity in the architecture and urbanism of Shiraz. The variables of natural and human factors are in the second and third priority, respectively. Also, the criterion of "index buildings" with an average of 87.4 in the artificial component, the criterion of "Orangery (Narenjestan)" with an average of 3.35 in the natural component and the criterion of "expression of dialect and language" with an average of 12.3 in the human component had the most impact from the point of view of the respondents.