Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The relationship between diplomacy and sports is reciprocal, both diplomacy in sports management, holding world competitions, hosting, participating in competitions, etc., and sports in promoting diplomacy in different countries through sports, with or without participation in competitions Sports (such as the Olympic boycott). The purpose of this study is to investigate the economic and sports effects of the development of sports diplomacy on the Islamic Republic of Iran. The research method is fundamental from the perspective of the goal. On the other hand, this research is applied. The research method is mixed (quantitative-qualitative). The sample size was 110 people in the quantitative section and 12 specialists in the field of sports diplomacy and international relations. The research instrument was a completed questionnaire and a semi-structured interview whose validity and reliability were confirmed. The results show that in the sports dimension of the item (sports diplomacy in the conditions of the country's athletes in international sports events, with a factor load of 0.81) has the highest factor load and in the economic dimension of the item (holding sports events strengthens Infrastructure and facilities are appropriate. With a factor load of 0.96) has the highest factor load. As a result, by using the country's tourism capacity and sports infrastructure, the country's sports conditions can be improved through sports diplomacy.

Language:
Persian
Published:
Journal of Sports Marketing Studies, Volume:3 Issue: 2, 2022
Pages:
1 to 29
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