Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region)

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Corporate social responsibility is one of the most important concepts in the economic, social and environmental fields. Factors that can pay attention to a healthy environment along with corporate social responsibility are green human resource management and behavior. Therefore, the purpose of this study is to investigate corporate social responsibility and employee task performance with the mediating role of green behavior and green human resource management. This research is descriptive-survey method in terms of purpose, application and nature of data collection and is of correlation type. The statistical population of the study is 8000 employees of active petrochemical companies in South Pars region. The statistical sample of the research is 370 employees. The data collection tool was a standard questionnaire whose validity was confirmed by content validity method and construct validity and its reliability by Cronbach's alpha method. The method of data analysis to test the research hypotheses was the method of structural equations (partial least squares) using Smart pls3 software. The results of data analysis indicate that corporate social responsibility has a positive and significant effect on green behavior with a significant t (18.20) on green human resource management (20.85) and employee performance (7.36). Green behavior has a positive and significant effect on the performance of employees with a significant T value (2.66) and green human resource management on the performance of employees (4.52). The mediating role of green behavior between corporate social responsibility and job performance (2.70) and the mediating role of green human resource management between corporate social responsibility and job performance (4.33) were also confirmed.
Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:3 Issue: 2, 2022
Pages:
56 to 76
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