Social tolerance in an individualistic society: Studying the effect of individualism on social tolerance of young people in Bojnord

In a contemporary individualistic world with a significant diversity of groups, institutions, identities, and attitudes, cultures are likely to collide, especially among young people. In such circumstances, it is social tolerance that prevents the eruption of violence and conflict in a culturally diverse society. Therefore, the present study aims to study the relationship between individualism and social tolerance in the youth of Bojnord. A total of 825 young people were selected by the multi-stage cluster sampling technique and interviewed through a questionnaire. Its reliability and validity are confirmed by Cronbach's alpha technique and face validity. The findings show that there is a significant and direct relationship between moral individualism and social tolerance, extreme individualism and social tolerance, as well as between moral individualism / extreme individualism and the three dimensions of social tolerance (political, identity, and behavior). The results of the regression coefficient show that moral individualism and extreme individualism explain about 34% of the variance of social tolerance. Thus, with the spread of one of the cultural consequences of modernity, namely individualism, social tolerance increases in society.