Presenting a model of the role of self-branding and innovation in accepting the change of physical education teachers

The present study was descriptive and in terms of implementation path was survey type and applied in terms of purpose. The statistical population of this study included all physical education teachers in Tehran, equivalent to 1600 people, the sample size was 384 and the sampling method was random. The research instrument consisted of 3 questionnaires: 1- Organizational self-branding questionnaire, 2- Anthony et al.'s Creativity and Innovation Questionnaire, and 3- Bioretic and Leutin organizational change questionnaire, which was validated by experts and reliability by Cronbach's alpha test for analysis. The data are used from the structural equation model, which will be obtained using SPSS and LISREL software. Findings showed that there is a significant relationship between self-improvement and acceptance of teacher change and also innovation is effective in accepting teacher change. Based on the results, it can be concluded that branding and innovation itself have a significant effect on accepting the change of physical education teachers.