Investigating the Effects of the Visitor Experience in the Jameh Atiq Mosque of Isfahan as the Museum of Islamic Architecture of Iran on the Development of Architectural Tourism

Architectural attractions, as valuable resources of human understanding of the place, are diverse and varied, which, according to the climate, function and materials, have many attractions to be seen. Understanding the perceived experience of visitors is an important process in the continuation of the life of architectural attractions as a destination. Understanding how a place affects visitors and their experiences is valuable; Because tourists and visitors, by analyzing their experience, are the final judges of the visit. The aim of the current research is to investigate how the visitor's experience in Isfahan's Jame Atiq Mosque as a museum of Islamic-Iranian architecture affects the development of architectural tourism and also to identify the Effective factors on the experience. The research method is a descriptive-analytical type that was carried out by a survey method. The statistical population of this research is the visitors of Jame Atiq mosque in Isfahan. To determine the number of the research sample, the number of 217 people was obtained by simple random method and based on Morgan's table. The data collection was done by the questionnaire and the reliability of the research tool was confirmed by obtaining an alpha of 0.842. In order to analyze the data, Spearman's correlation test, regression and factor analysis were used in the SPSS software environment. The results of the correlation and regression test show that there is a positive and significant relationship between the experience of visitors of Jame Atiq Mosque and the development of architectural tourism, and the variable of visitor experience predicts the development of architectural tourism. Also, using the factor analysis test, eight factors were identified as effective factors in the visitor's experience and the development of architectural tourism.