Investigating the relationship between the dimensions of rural tourism development and the quality of social welfare of rural residents of Koohrang city

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Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
Nowadays, the tourism industry has a principal impact as the largest service industry in the world and plays a key role in improving the socio-cultural and economic structure of countries. Investigating the literature of development, indicates that the improvement of rural social welfare is a function of various phenomena, such as tourism activity. The present study, investigates the relationship between the dimensions of rural tourism development and the quality of social welfare of rural residents of Koohrang city in Chaharmahal and Bakhtiari province. The research method is descriptive and comparative causal, including a sample size of 616 people which have been chosen by stratified sampling method. The data obtained from this study have been analyzed using descriptive and inferential statistics. The structural validity of the questionnaire was performed by factor analysis and KMO test and its reliability was determined by Cronbach's alpha test (0.72). The calculation process in this investigation is based on the structural equation method, SPSS and AMOS software. The outcomes showed a significant relevance between the dimensions of tourism development and social welfare and the regression values ​​of the structural model indicate that the functional dimension of rural tourism development has the most effect (ß = 0.64) and the service dimension (ß = 0.07) has the least influence on social welfare.
Language:
Persian
Published:
Journal of Sociology Studies, Volume:15 Issue: 3, 2022
Pages:
71 to 89
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