Identify the effective factors in the success of urban Branding in order to achieve a creative city ( case study: Damghan City)

The model of the creative city is based on the relationship between economy, culture, production of creative and innovative places, and taking advantage of the opportunities of the creative global economy can be based on knowledge in order to make the place competitive. The integration of cities into the network of creative cities creates an independent brand in order to increase their economic power. Therefore, the purpose of this study; Identify the Effective Factors in the Success of Urban Branding in Order to Achieve a Creative City (Case Study: Damghan City). The approach governing the research space is qualitative and the type of research is applied and according to the method of conducting it is of the survey type (interview). The statistical population of the present study includes (all senior managers of the municipality, faculty members of the Department of Geography, Art and Urban Planning, city councils and experts in the field of urban management in Damghan) who were selected using the Delphi method as a sample size of 17 people. Grounded theory method has been used to analyze the data. From the results of interviews with experts, to identify the factors affecting the success of urban branding in order to achieve a creative city in Damghan, 56 concepts and 18 semantic units and 7 categories (urban environment promotion, flourishing spaces, strengthening the international position of the city, continuous management And purposefully, vision development, urban attractiveness and security, branding position) were extracted.