The Role of Market Orientation and It's Dimension in Improvement of SMEs Performance: A Meta-analysis

In the last decades, market orientation has become a topic of interest and attention of researchers. This interest is considered by both experts and managers of emerging companies, because market orientation is considered as a factor in establishing the concept of marketing. Many studies have been conducted on the impact of the role of market orientation and its dimensions on improving the SMEs’ performance, however, the present study, which is basic in terms of purpose and Descriptive in terms of data collection, has studied and analyzed the results of these studies to obtain a universal result by meta-analysis. Therefore, by systematically reviewing the sites of related journals, scientific databases and Google that published articles in English were reviewed and studied as a research community. Finally, 53 qualify studies were identified based on the criteria set for inclusion in the meta-analysis, and the data obtained were analyzed using CMA2 software. The results indicated that the total effect size equal 0.354 which indicates a positive relationship between market orientation and SMEs’ performance. For there more, the analysis of market orientation dimensions indicated that customer orientation with an effect size of 0.385 and competitor orientation with an effect size of 0.292 have the highest and lowest effect sizes with the SMEs’ performance, respectively.