Study of social factors related to the priority of youth value systems, case study: 15-29 years old youth in Ardabil

The aim of this study was to investigate the social factors related to the priority of youth value systems, studied: 15-29 years old youth in Ardabil in 1399. In this study, what is considered is the need to give importance to the value priorities of young people. This research was conducted by survey method and in order to improve the validity of the questionnaire measures of face validity and reliability by using Cronbach's alpha coefficient which was higher than 0.70 for all variables. The statistical population of the study includes all young people aged 15-29 in Ardabil, the number of whom was 193826 (95822 boys and 98004 girls) according to the registration statistics of Ardabil, of which 598 people were selected by cluster sampling using Cochran's formula. Several stages were selected as the sample. To analyze the data using two methods of descriptive and inferential statistics and using SPSS software after preparing the matrix table, the information was organized in the form of one-dimensional and two-dimensional tables. Findings showed that there is a significant relationship between the independent variables of mass media use, religiosity, social networks, social capital, cultural capital, economic capital and relationship with reference groups with the dependent variable of value priorities. These results have implications for use in the choice of value systems by young people.Keywords: Value priorities, social networks and cultural capital.