The relationship between job competence and cultural intelligence with effectiveness in sports media staff in Guilan province

This study was conducted to investigate the relationship between job competence and cultural intelligence with effectiveness in sports media employees in Guilan province. The research method is descriptive and is used as a specific purpose. The statistical population was 150 employees of sports media in Guilan province. Using Morgan table, 110 people were included in the final sample of the research and their data used other models using the standardization method of experimental construction criteria. Finding the research showed that the criteria of job competencies are 2.80, cultural intelligence 3.29 and effectiveness 3.61 budget and path coefficient between rumors and cultural intelligence with organizational effectiveness of 0.716, between job rumors and effectiveness of 0.623, between intelligence There is a cultural and effectiveness of 0.527 that your research showed that there is a significant relationship between variables and by increasing rumors and using more and more efficient cultural intelligence in the form of organizational procedures, you can increase the effectiveness of add.