Development of strategies related to revenue generation of Esteghlal and Persepolis football clubs

the goal of this research; Presenting new practical strategies for the profitability of Esteghlal and Persepolis football clubs by using the capacities of media and advertising revenues, commercial revenues and managerial revenues.

The research method is qualitative and based on the data theory of the foundation. The statistical population of the study was the faculty members of the universities in the Department of Sports Management and Business Management, sports marketing specialists, legal and economics experts. The statistical sample was purposefully selected for the interview and the interviews continued until theoretical saturation. Finally, 12 interviews were conducted. After conducting the interviews, the collected materials were carefully studied and the data obtained from its implementation was divided into three main steps of open, axial and selective coding.

After step-by-step coding according to Glaser method, 74 Final code were obtained in 9 sub-categories and 3 main categories of media and advertising revenues, commercial revenues and managerial revenues as revenue generation strategies affecting Esteghlal football clubs. And were located in Persepolis.

Using the concepts obtained in this study, the financial deficits caused by the problems of media broadcasting rights, ticket sales and environmental advertising in the country can be compensated with other means of media communication, business revenues and management revenues. And made money in the club.