The number of Internet users and communication styles is expanding and increasing day by day, the use of new and smart technology has become a part of today's and future life. One of the most important uses of the Internet and communication and information technology is in tourism, on the other hand, the legal dimensions of electronic tourism are ambiguous according to Iran's law. The development of e-commerce needs a proper legal framework, the current thesis in 5 chapters with a descriptive analytical method based on the collection of information is aimed at identifying, discovering these factors and determining their effectiveness. According to the findings of the study, the e-tourism industry is growing in Iran and the world, but there are challenges in the field of legal and legal aspects of e-tourism, including areas of access to tourism services and business, e-tourism crimes, e-trust, granting licenses and legal approvals of centers and There are tourist facilities. In order to determine the relationships and dependencies between these criteria, AHP hierarchical analysis method has been used. After obtaining the relationships and dependencies between the criteria, it is time to weigh them. This evaluation has been done as a pairwise comparison. For this purpose, 30 questionnaires were answered and collected by experts. The results of the research show that among the three main criteria of the research, structural-managerial factors have the greatest impact on the inadequacy of Iran's tourism legal laws and after Those executive factors and content of laws are the most effective factors. Also, among the investigated sub-criteria, tourism's cross-sector nature and multiplicity of decision-making centers and overlapping duties of related organizations play the biggest role in the inadequacy of tourism laws. The legal and legal challenges of e-tourism should be taken into consideration by the policy makers and institutions in charge of this industry, because due to the universal nature of these challenges, efforts to solve them are a necessity, which facilitates the process of attracting tourists by turning threats into opportunities. foreign and the satisfaction of the domestic tourist.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.