Simultaneous study of the relationship between internal marketing components, Employee engagment and job involvement(Special police officers)

the present research has been done descriptively and quantitatively in 1400 AH. The statistical population of all employees present (senior officers, sub-officers and non-commissioned officers) of special law enforcement units and the sample size includes 221 employees of this force who have been randomly selected based on the Cochran's formula. The tools used in data collection, in the internal marketing dimension of the Forman and Mooney (1995) questionnaire with three dimensions of perspective, reward and development with Cronbach's alpha 0.79, 0.89 and 0.85; In terms of job motivation, Salvanava and Shuffley (2001) questionnaire with Cronbach's alpha of 0.91 and in terms of job involvement, Maginson and Clatterbock (2006) questionnaire were used. In data analysis, SPSS 24 software and Kolmogorov-Smirnov tests, Spearman correlation and multiple regression were used. There is a positive and significant relationship between the components of internal marketing and the components of Employee engagment and job involvement. 29.7% of changes in Employee engagment dependent variable are explained by internal marketing components and the model is significant, 26.5% of job dependent variable changes are explained by internal marketing components and vision components, reward is significant in model but development component It does not make sense. It is suggested to draw an understandable vision in interaction with employees and to pay attention to the development of knowledge and skills of employees. Also, the Special Unit Organization should create the necessary flexibility in order to adapt to the different needs of the employees and use the information that is collected from the employees in order to improve their jobs and develop the strategies of the organization.