Investigating the Impact of Political Marketing on the Choice of the Winning Candidate in the 2020 US Presidential Election

Marketing has expanded in the field of politics as well as business. Political marketing is the process of using tools developed for commercial marketing in political spheres. Parties and candidates have been trying to attract people's attention by using marketing techniques and present their party and representative in the elections as well as possible.In fact, political marketing is a deep link between marketing science and politics. Using the theory of political marketing and using the method of descriptive-analytical research of the type of correlation, the article seeks to answer the fundamental question of what effect did political marketing have on the selection of the winning candidate in the 2020 US election campaign? The hypothesis of the article is that the application of political marketing strategies has had a significant impact on the victory of the winning candidate in the 2020 US elections. The findings of the article show that political marketing has regular processes for assessing the wants and needs of the masses.The results of this study show the effectiveness of the use of political marketing strategies by the winning candidate in the 2020 US elections. Due to the increasing progress of this science in all parts of the world and its emergence in our country, in this article, we have tried to take a brief look at the concept of this science and its practical tools to pay more attention to its practical aspects in the 2020 US elections.