Mothers' Experiences of Norm Strengths of Virtual Social Networks among Sons 11 to 18 years in Isfahan(Qualitative study of Instagram)

The purpose of this study is to identify mothers' experiences of norm strengths of virtual social networks among Sons 11 to 18 years in Isfahan. The method taken in this research is phenomenological type of qualitative studies and 12 mothers were participated in interviews who have children with wide use of Instagram Social Network. Participants were chosen by using procedure of purposive sampling and snowball method. Data were collected through deep interviews and were analyzed by Colizzi method. Research findings in the class of social norm were including: "doing facility personal affairs, "facilitate and improve communications", "acquaintance with new technologies", "use of leisure "and "to learn English language ". Finding showed that there are many culture strengths in the field of social norms for sons in Isfahan which can be used in case of proper training to improve the knowledge and skills of users.