Analysis of Relationship between Online Health Information Seeking Behavior with Occupation, Age and Education of the Graduates of Iranian Universities
Article Type:
Research/Original Article (دارای رتبه معتبر)

With the leap in the development of information technology and social media, seeking health information online has become popular. This study endeavors to provide an analysis of users 'health-seeking information behavior in the web environment, based on Bates' developed model.


This applied study has been done by an analytical survey method. The data collection instrument was an online researcher-made questionnaire (sensitive to the differentiation of respondents) developed with inspiration from the research by Dow and her colleagues, which was enacted by 10 Faculty members of Iranian universities of medical sciences. The sample consisted of 72 individuals with bachelor's degrees and higher who were selected by volunteer sampling method. Non-parametric Kruskal-Wallis and Spearman tests were used.


Approximately, 48% of the members of the research sample had a "scrutinizing" approach to their health question and 31% had a "direct and active (searching)" approach according to Bates' developed information model. These two information-seeking approaches were more prevalent (compared to "engineering" and "basic sciences" disciplines) among those who had worked or studied in the field of "social sciences and humanities" for at least one year .There was a significant difference between "occupation" and "online health information-seeking behavior based on the Bates' model". However, there was no significant difference between "age" and "level of education" and their health information-seeking behavior (March 2022).


Dow's model (based on the Bates developed seeking information model) can be used and be efficient in the health research to analyze the information seeking behavior of different groups.

Health Information Management, Volume:19 Issue: 2, 2023
88 to 95  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 990,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe for 50 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!