An Examination of Personal Branding Model in Shahid Soleimani's School of Thought

Personal branding is soft power. By adopting an appropriate model, people can go through the path of excellence more smoothly and quickly. In the current study, it has been tried to examine the studies carried out in Shahid Soleimani's School of Thought, so that by knowing the attitude, skills and knowledge of Shahid Soleimani, one can achieve the dimensions of Shahid Soleimani's personal branding model. This research is of an applied type and the research method is based on a descriptive-analytical (documentary) research design, through the meta-composite method. After collecting and analyzing the sources, the researcher selected 35 eligible articles as sources and by extracting 197 codes, 17 dimensions and 6 categories, he has designed the dimensions of the personal branding model in Shahid Soleimani's School of Thought as well as their results in the organizational arena. "Social-Cultural Knowledge", "Spiritual Attitude", "Jihadist Management", "Religious Vision", "Cognitive and Perceptual Competencies" and "Cognitive-Analytical Power" are the dimensions of personal branding model in the school of Shahid Qasem Soleimani, which can introduce a successful model for individual development and an example of jihadi management style to realize "administrative system health", "self-improvement", "idealism", "human resource productivity" and "optimization of decision-making".