Presenting a paradigm model of sports economy development strategies with sociological approach and ranking of these strategies

With the rapid increase and expansion of works and writings that deal with the sociological approach to sports, the scientific analysis of the mutual impact of sports and society has been relatively established, and the titles in the collection of sports in the global community are proof of this. Sports in the sense that it is a social phenomenon can be considered a field of sociology. The current research aims to present a paradigmatic model of sports economy development solutions with a sociological approach based on grounded theory.

The research method is mixed. The statistical population in the qualitative section includes experts in economics, sports management, and business management, and in the quantitative section, it includes graduates with master's degrees and PhDs in economics, sport management, and business management. In the qualitative part, the solutions were identified through in-depth interviews with snowball sampling, and the interviews were stopped after theoretical saturation. In the quantitative part, after coding, the findings from the interviews were designed in the form of a Likert scale questionnaire, and the validity and reliability of the questionnaire were checked by experts, and 104 questionnaires were distributed among 130 people of the target class and collected. Through the Friedman test, the solutions for the development of the sports economy were ranked.

In the qualitative part, after the completion of the interviews, the process of open, central and selective coding in 5 categories of causal conditions such as institutionalism in sports, background factors such as the development of expert staff, intervening factors such as the development of researches and researches, effective strategies such as the entry of clubs into the stock exchange and the resulting consequences such as the expansion of entrepreneurship and job creation were identified. In the quantitative section, the factor of transformation in income generation of clubs was identified as the first rank, and the factor of development of research was recognized as the lowest rank.

Based on the paradigm model obtained from this research, sports managers must take advantage of the long-term benefits of sports as a capital good.