Typographic Analysis of the Titles of Iranian Contemporary Home Video Series with Emphasis on Referential and Non-Referential Signs(Case Study of The Monster, Dracula, Frog, Rhino, Yaghi, Mortal Wound).

Producing series is part of the common media activities. Home video series are introduced by written signs. The typography of the titles of these series consists of symbolic relationships which influence the transfer of meaning. These relationships are categorized as “referential” and “non-referential” signs. The present research aims to analyze the referential and non-referential signs in the two syntagmatic and paradigmatic categorizations in the typography of the Iranian home video series. The method is descriptive-analytical and the data collection method is library analysis (note-taking and Image reading). The research suggests that there is a close relationship between the text’s meaning transfer with its form and content. Typographies are partly included in the referential signs due to the use of specific symbols and their direct reference to the natural world as well as the series’ content, such as The Monster, Frog, and Rhino in which the text refers to the natural world and also the series’ content. Others like Dracula, Yaghi, and Mortal Wound are included in non-referential signs due to containing symbolic concepts which require more contemplation to perceive the meaning. The interaction between referential and non-referential signs in the typography of series can be analyzed and plays a central role in characterizing the text, the series’ title and transferring its meaning. Also, these are categorized into syntagmatic and paradigmatic categories considering the typography of symbol and text