Cultural Capital and Cultural taste of Book Consumption Among the Citizens of Tehran

The study of books as one of the most important examples of cultural taste of citizens is one of the important issues and major concerns of developing countries to the extent that the importance of reading books is one of the fundamental components in development in the general sense and one of the tools of economic development. therefore; The aim of this study was to analyze the relationship between "cultural capital and cultural taste of Tehran citizens in the field of consumption or reading books." The research method is analytical-descriptive and the research data has been collected in a survey (questionnaire). The statistical population is citizens over 15 years old in Tehran. The sampling method was cluster random in five areas (north, south, west, east and center) and the sample size was selected using Morgan sample size table of 400 people. The validity of the formal research tool and the reliability using Cronbach's alpha (total) was 0.885. The results show Pearson correlation coefficient; Among the independent variables of individual education (0.401), cultural and artistic activities (0.538), interest in reading books (0.602), music consumption (0.595) and film and serial consumption (0.410) and the dependent variable, ie cultural taste of book consumption, there is a positive and significant relationship. The results of one-way analysis of variance test also indicate a significant difference in the cultural taste of book consumption in proportion to the cultural capital of individuals. In other words; The more cultural capital people have, the more and different their cultural tastes will be in different types of books (generalities, society, religion, philosophy and psychology, history and geography, art, entertainment and sports, literature, technology, science, language).