Investigating the importance of Ecotourism, Agrotourism and Geotourism In the development of tourism industry and economy (Case study: Semiram City)

Ecotourism is a mixture of opportunities and threats for different regions. In fact, successful ecotourism seeks to increase opportunities and reduce threats. If an opportunity is recognized, it will become a profit, and if a threat is not avoided, it will become a cost. The economic benefits and success of ecotourism depend on effective planning and control. In this research, the purpose of this research is to identify the relationship between ecotourism, agrotourism and geotourism in the development of tourism and help to improve the economic sector in Semiram city, so the map of each type of tourism is prepared separately and finally by preparing the maps, The location of the important points of Semiram city is adopted to make sustainable development decisions or appropriate strategies for development planning. In order to prepare agrotourism and ecotourism maps, the field survey method was used by completing and analyzing the questionnaire by tourists and using the opinions of officials and experts of the departments as well as interviewing local people. Finally, by performing statistical tests and applying the SWOT model, it was analyzed and solutions and suggestions were presented. Shannon's entropy model was also used to prepare geotourism maps. By using Butler's method, it was determined at what stage the tourism industry is in Semiram city. Swat and Butler models are very effective in showing the current and future changes of societies against the conditions and characteristics of the internal and external environment of the region. The results showed that Semiram has passed the first and second stages of the life cycle of Butler's tourist destinations and is currently in the third stage of this model, which is development. In this way, the investments in this city indicate the beginning of the growth and development of tourism, especially agrotourism and geotourism in the destination of Semiram. Therefore, if more facilities and services are provided, tourism development in this area will move towards stabilization (Butler's fourth stage).