Identifying and Ranking of the Relationship between Internet and Satellite on Social Actions towards Hijab (Using TOPSIS and Shannon’s Entropy Methods)

One of the important aspects of cultural changes in our country, which has emerged to some extent as a result of new communication technologies, is a kind of change in the pattern of hijab and covering caused by consumer culture, which has distanced itself from the moral and religious-traditional values of our country. The purpose of this study is to identify and rank the relationship between the internet and satellite on the types of social actions related to women's hijab, and to do so, the theoretical approach of Max Weber's four social actions has been applied. For this purpose, three areas of 2, 10 and 18 of the city of Tehran, which are upper, middle and lower areas of the city, have been selected. The statistical population included women and girls with a sample size of 358 people, and multi-stage cluster sampling has been used. This study is descriptive and is a survey in which a questionnaire was used to collect the data. To analyze and rank the data, TOPSIS and Shannon’S Entropy techniques were used. Based on the findings and results of the study, especially the competitiveness coefficient, the value action was ranked first in terms of its criteria (scientific-news and entertainment-leisure of satellite and the internet). The next ranks belonged to instrumental action, traditional action and emotional action, respectively. Also, the effect of different satellite and internet criteria on actions related to the level of hijab was different.