Analyzing the Dimensions of The Popularity of Public Administrators, Case Study: Public Organizations of Ilam city)

This research has been done with the aim of analyzing the dimensions of the popularity of managers in government organizations of Ilam city. The current research is applied in terms of purpose and in terms of exploratory nature with qualitative method, it is of the type of database theory with Glazer's emergent approach. The participants in the research were managers of government organizations in Ilam city. Data collection was done through purposive sampling with 17 managers using semi- structured interviews. For the reliability of the interviews, the method of agreement between two coders was used, and in order to check the validity, content validity was used. Findings revealed that 7 dimensions were identified for popularity, which include weak-willed (empty character, shaky character, identity destruction), unhealthy dependence (obedient mind, passive behavior, others- processing), belonging (showcase management, hypocritical behavior, imaging), personal interests (networking, ownership, political game), malinger(behavioral abnormality, personality syndrome, personality crisis), white fallacy (organizational deviance, organizational anomaly, functional dysfunction of managers), ritualism (creating management based on the glass room, formulating the principles and functional requirements for the organization, formulating the principles and requirements for education and ethics). The results of the research showed that seeking popularity is one of the managerial inefficiencies in government organizations, which has made managers' performance difficult. It can be said that in order to reduce the popularity of managers, government organizations should avoid appointing managers who tend to have symbolic communication and have dependent personalities.