Analysis of the Role of Fashion Photography in Changing the Attitude of the Iranian People in the Area of Clothing Fashion in the Past Decade, Focusing on the Social Network Instagram

Without a doubt, clothing photography plays an important role in the world culture of fashion and related industries. It also has a decisive role in raising public awareness. The common and opportune way of social life is called fashionability. Fashion photography is a branch of photography in which fashion and garments are photographed at the same time as the model. This branch of photography is also regarded as a type of publicity photography. Women who work as role models in Iran have been investigated and scrutinized for various reasons. They are busy doing something that seems simple and perhaps enjoyable from a distance, but in fact, its edges are more concentrated than the essence of the issue. Nowadays, the importance of social media is not hidden to anyone and this importance has several reasons. One of these reasons is the ability to communicate and share content with others at all times and remotely, which has reduced communication costs relative to the past. The main purpose of fashion photographers and photography enthusiasts is to create a nonexistent ideology, to impose values on the viewer and to draw attention to the fashion world. In this multidisciplinary research, in addition to the field of photography, in the fields of psychology and sociology, firstly, with the help of a descriptive method and the help of collecting information in the form of a library, the concept of fashion and its history in Iran and the world, the role of photography in the development We discussed the fashion and clothing industry, then by analyzing the impact of social networks on the society, especially in the field of fashion and choosing the type of clothing, by setting up a questionnaire in the field research method to better analyze the extent of this impact from 50 people as people who are in the social network. We are members of Instagram, we asked them to provide appropriate answers to the questions on this questionnaire. The results of this research show that social networks, especially Instagram, have played a significant role in changing the attitude of people in the field of clothing fashion in Iran at least in the last decade through the influence of fashion photography.