Analysis of the role of ecotourism residences In the rural economy of Rasht city

Ecotourism is one of the new approaches in tourism development, especially in rural areas of Gilan province. its countless natural capacities, rich customs, handicrafts, etc. One of the most important and tangible effects of the emergence of ecotourism residences in any place is its economic effects and now the abundant income of this activity in many countries of the world has encouraged people to invest in this sector. In the present study with the functional goal, aim is investigating and analyzing the role of ecotourism residences in the rural economy of Rasht city, which has ecotourism residences with more than one year of activity (12 residences). The research method is descriptive-analytical and data collection was done by a questionnaire from rural managers and the local community. After identifying and reviewing the two components of employment and income promotion (20 variables) and maintaining production capacity and business prosperity (19 variables) and during the indexing process, it was determined that the index of creating new job opportunities for women has the highest average and investing in plants Medicine and traditional medicine have the lowest average, which means that the establishment of eco-tourism residence in the city of Rasht, has had the greatest impact on women's employment. Also, with the help of regression analysis, it was found that ecotourism residence has been more effective on the index of employment and income promotion of rural residents than the index of maintaining production capacity and business prosperity.