The impact of learning organization on internal marketing in Semnan Regional Electricity Company

The purpose of this study is to investigate the requirements for creating learning organization and its relationship with internal marketing in Semnan Regional Electric Company. The study in terms of the type is applied and in terms of the method, descriptive-survey. In addition, this research is based on the nature of correlational. The statistical population of the study consisted of managers and official, permanent and contract employees of Semnan Regional Electric Company with 150 people and the sample was 108 persons are that were selected by random sampling method. The data gathering tool was a questionnaire which its validity using content and face validity and reliability using Cronbach's alpha coefficient has been reviewed and approved. The results of data analysis using T-test student showed that the requirements for creating learning organization, internal marketing and their components in Semnan Regional Electric Company are above average and are in a relatively favorable situation. In addition, the results of Pearson correlation tests and structural equation modeling (SEM) technique indicate that there is a positive and significant relationship between the requirements for creating learning organization and internal marketing. In fact, the requirements for creating learning organization have a positive and significant effect on internal marketing.