Voters 'political behavior, the study of factors affecting individuals' political reasoning from a cognitive science perspective in Iran

Public participation as an indicator of political development has become increasingly important for governments. At the same time, indifference to political participation has challenged governments. By recognizing the social, the politicians want to motivate them to participate in the political process, so that the society can continue its democratic movement and the party or the political current to which they belong will win the elections. The question is whether an argumentative model can be used. Recognize individuals in political decision-making? In this study, researchers have identified the factors affecting the political reasoning model of voters by theoretically examining the application of cognitive sciences in political marketing, using the Delphi method with in-depth interviews with 28 experts in cognitive sciences, political science, and marketing science. And explain. Research Findings and Suggestions: Researchers have finally developed a model of political decision-making and based on their findings to governments, politicians, and political parties and suggest that this model be used to understand the method of reasoning of individuals and in political propaganda this Model to use.