Analysis of the dimensions and dimensions of web marketing; Iran and Spain football clubs.

The main purpose of this study is to examine web marketing, dimensions and indicators; The third-rate comparison of Iranian and Spanish football clubs is in the target market. The present research is applied in terms of research purpose and descriptive-survey research in terms of research topic and questions. Data collection tools included an expert questionnaire. After fuzzy Delphi and index screening, MICMAC analysis was used to identify index relationships. This table shows the degree of desirability and optimization of the two direct effects matrices and the potential direct matrix.The desirability of the optimization effects matrix is 100%, which indicates the high validity of the questionnaire and related answers. In the following, it describes the types of direct and indirect relationships and effects, as well as the rank and amount of variables that have been measured by MICMAC software. Based on the results obtained from the direct effects map, a number of indicators, including C11, C10,… were placed in the independent matrix. This means that these variables have low dependence and high conductivity. C12, C27, etc. were placed in the interface matrix. This means that these factors have high dependence and high conductivity. C28, and ... were placed in the autonomous matrix. C23 and ... were also included in the dependent matrix.Which showed that these indicators have a strong dependence and poor conductivity. These variables generally have a high impact and little impact on the system.