Identifying and prioritizing factors affecting financial technology in the banking industry (Case study: Iran Zamin Bank branches in Mazandaran and Gilan provinces)

Financial technology is the entry of technology into the financial market. In other words, it is the use of software and hardware power in providing innovative financial services. In this research, the factors affecting financial technology in the banking industry have been identified and prioritized. The research is descriptive-survey and practical in terms of purpose. The statistical population of the research was made up of experts and senior experts in the field of informatics in Iran Zamin Bank branches in Gilan and Mazandaran provinces, and 10 of them were determined as the sample size of the research. A questionnaire was used to collect data and its validity was based on The content validity model and its reliability were confirmed through the consistency rate test. Multi-criteria decision-making models and AHP model were used to rank the final criteria and sub-criteria. The findings of the research showed 16 indicators in the form of four main factors, including endogenous factors (quality of credit provision, bank capital ratio, ratio of facilities to total deposits), exogenous factors (competitiveness of banks' business spaces, progressiveness and innovation of fintechs, Lack of economic stability and as a result lack of investment in fintechs, financial technology centers, unhealthy competition in the banking system, lack of coverage of all customer needs by the traditional banking system, intervening factors (new competitive market opportunities, knowledge and The experience of the senior managers of the banking system, centralized decision-making of banks, security risk of bank data) and financial factors (increasing the bank's income through the provision of commissions, reducing personnel costs and maintaining branches, generating income through new channels of earning) the most They have had the power to influence the development of financial technology, banking industry and fintechs.