Studying the Methods of Using the Donors’ Capacity in the Development of Sports Infrastructure in Ardabil Province in Iran

Article Type:
Research/Original Article (دارای رتبه معتبر)
This research aimed to study the methods of using the donors’ capacity in the development of sports infrastructure in Ardabil province in Iran.
The present research was an exploratory-applied study in terms of goal and it was a descriptive-survey one in terms of method. In addition, it was field-library research in terms of data collection and, it was qualitative research in terms of the method of doing the research. The statistical population of the research was 16 people including university professors and faculty members, the members of the benefits society, sports marketers, sports donors, the managers of sports venues and spaces, and the managers and employees of sports and youth departments in Ardabil province in Iran. The purposive and convenience sampling method was used.
Based on the results obtained by the analysis of qualitative data through the interviewing, the paradigmatic model included the following items: 1. Causal conditions (4 Axial code); 2. Contextual conditions (4 Axial code); 3. Intervening conditions (4 Axial code); 4. Strategies (4 Axial code); and 5. Consequences (3 Axial code).
According to the results of the research, the necessary platforms for the presence of sports benefactors should be provided in order to highlight the importance of the presence of sports benefactors in the promotion of sports infrastructure in Ardabil province by inviting sports benefactors to attend decision-making meetings.
Journal of Research in Sport Management and Marketing, Volume:4 Issue: 2, Spring 2023
53 to 66  
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