Evaluation of the role of public art in promoting the identity of urban spaces from the perspective of women in Ardabil city

Urban elements (memorials) play an important role in the process of forming, changing and reproducing urban identity. In today's conditions, where the identity of cities is undergoing changes with great speed, the position of urban elements as elements of the city's identity doubles. In the past, the Iranian city had a special personality and identity, while in the current situation, it is moving towards the diminution of its identity. Inadequate attention of the creators of urban spaces and elements to the concept of beauty, along with the prevalence of mercantile spirit in many urban activities, including constructions, causes this problem to emerge and intensify. The purpose of this research is to investigate the role of public art in enhancing the identity of urban spaces from the perspective of women in Ardabil city. This research is applied in terms of nature and in terms of descriptive-analytical method. The data needed in this study were collected through field and library methods. The statistical population of the research is women (experts and non-experts in art, architecture) in Ardabil city. which is done by simple random sampling method. Spss software and statistical test (one-sample t) were used for data analysis. The research results show. Among the average questions, the questions related to famous statues have the highest score with (4.16) percent and cultural-local statues with an average of (3.96), as well as the variables (promoting creativity and helping to strengthen the local economy). with an average of 4.27, they have the highest frequency. From the point of view of women, the creation of public arts in Ardabil city will give identity and increase the creativity of citizens and the prosperity of the local economy by attracting tourism to the city. Therefore, urban managers can increase the quality of urban spaces and the quality and vitality of citizens, especially the women of the city, who are half of the society, by planning and designing urban elements based on history and culture, as well as based on visual beauty in the city.