Investigating the impact of marketing mixes on the development of the tourism industry in Kangan city

The purpose of the research is to investigate and explain the effect of marketing mix on the tourism development of Kangan city. The current research is applied in terms of its purpose and descriptive-survey based on its nature and method. The statistical population of the research has been reported as an unlimited number of customers in a period of 6 months, and 384 of the customers were selected as a statistical sample and participated in the research using Morgan's table. The tool for collecting information is a standard questionnaire whose content validity was confirmed using the opinion of relevant experts. Cronbach's alpha was used to calculate the reliability, and the Cronbach's alpha coefficient for the entire questionnaire is equal to 0٫924, which is more than 0٫7, and therefore the high reliability of the questionnaire has been confirmed. The test of research hypotheses has been evaluated using SPSS21 software. And the results have shown that the price has an effect on the tourism development of Kangan city. The product has an effect on the tourism development of Kangan city. Distribution has an effect on the tourism development of Kangan city. The promotion has an effect on the tourism development of Kangan city.