“Fanaticism in Consuming Iranian Products” as an Important Strategy to Counteract the Full-Scale Economic Invasion

Article Type:
Research/Original Article (ترویجی)

By the appointment of the slogan “protecting Iranian products” as the axial slogan of the year 1397, the Supreme Leader brought the economic confrontation into a new phase by re-emphasizing on the most essential economic strategy of the Islamic Revolution that is “faithful protection from national production”. His Majesty’s protection consists of different dimensions such as “state-protection from Iranian products”, “producing high-quality and competitive products by Iranian manufacturers” and “fanaticism of the Iranian consumers on Iranian products”, so addressing each of them separately, requires an independent study. In this article, using the documentary-library method as one of the credible methods in the humanities, and by concentration on the concept of “fanatic consumption” as one dimension in protecting Iranian products and as a keyword of the economic discourse of the Islamic Revolution which was introduced by the Supreme Leader, we address this specific type of consumer behavior in the three main speeches of whatness, whyness, and howness. According to the results, the vital requirements of fanaticism in the consumption of Iranian products are “abandoning the materialistic cost-benefit models in our choices”, “making effort in recognizing and introducing the Iranian high-quality products”, “taking symbolic actions in the protection of Iranian products”, “introducing the consumption of foreign-made products as an anti-value”, and “warning others with respect to consuming foreign-made products”, in which all these factors can be recognized as the principal strategies of the Islamic Revolution to encounter the full-scale economic invasion in order to disappoint the enemies in achieving their one of their most important goals i.e. causing widespread unemployment.

Resistance Economy Research Journal, Volume:3 Issue: 1, 2021
53 to 74
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