The mechanism of effects of travel constraints and perceived crisis management on post-crisis intention considering the mediation role of negativity bias and attitude-trust variables (the case of study: Yazd City)

the present study was designed to investigate travelers' perceptions of tourism during the outbreak of the Covid-19 pandemic and thus the intention to purchase in the future. In fact, this study has tested the relationships between travel constraints, negative bias, attitude, perceived crisis management, and post-crisis behavioral intention in the tourism destination of Yazd. According to the results, the possibility of offering outstanding improvement strategies was provided.
Design/methodology/approach: The statistical population of the study was incoming tourists to Yazd. The sample size was 384 people selected by random sampling method. The face validity of the questionnaire was reviewed and confirmed by forty management and tourism experts. The total reliability of the questionnaire was obtained using Cronbach's alpha induction coefficient of 0.818. The relationship between variables was tested by the Pearson correlation test and the research model was tested using the structural equation modeling technique. Data analysis was performed with SPSS software version 27 and Amos version 24.

The results of research on the intensity of correlations showed that the strongest effect in the model is related to the effect of travel restrictions on negative bias with a coefficient of 0.32 and then related to the effect of perceived crisis management on trust attitude with a coefficient of 0.28.

These results showed that more travel restrictions would cause more negative bias. Therefore, it is better to reduce restrictions in the post-corona era, such as quarantining cities and not entering and leaving by private cars. Adequacy of having a vaccination card and not needing to have a Covid-19 test can reduce the restrictions and thus, reduce the negative bias of people. The findings also showed that the more accurate and better crisis management would cause the better attitude and confidence of tourists.
Originality/value: The innovation of the current research is to investigate the relationships between travel restrictions, negative bias, attitude, perceived crisis management, and behavioral intention after the crisis in the tourism destination of Yazd City as one of the most important heritage tourism destinations in the country in order to reach conclusions based on the results. It is possible to present outstanding strategies for improving the tourism market in the post-corona era in this destination.