Tourism startups in Iran: Success and failure factors

The present study was carried out to determine the most important factors in the success and failure of startups. In order to conduct the research, after studying the existing literature and extracting the factors of success and failure of startups, semi-structured interviews were conducted with 18 owners of tourism startups in Iran. In the next step, applying the qualitative content analysis method, the success and failure factors of these jobs were classified into 10 main groups. Finally, based on the 10 identified groups, these factors were prioritized using the Shannon entropy method. The findings show that organizational factors are the first priority and unpredictable factors are the last priority (less important) in the success of Iranian tourism startups. Regarding the factors influencing the failure of these businesses, the first priority is related to legal-political factors and the last priority is technology resources. Therefore, not only entrepreneurs should pay special attention to organizational factors for creating their tourism startups, policymakers and the Ministry of Cultural Heritage, Handicrafts, and Tourism should pave their path through legislation of appropriate laws