Evaluation of planning and green management of scenic places around Ziarat village with an emphasis on health tourism Case study: (Ziyarat village hot spring)

Today, all kinds of physical and mental diseases have increased due to the expansion of urban life and the industrial development of cities, and people, therefore, turned to health tourism to maintain, improve and regain physical and mental health. As one of the wonders of creation that has been used in the treatment of diseases since the distant past, mineral and hot water springs have a special place in health tourism and medical tourism for tourists. The village of Ziarat Gorgan, with its climatic and geographical location, as well as having a hot spring, along with the famous places such as Imamzadeh, the forest, the waterfall, and the mountain, can be considered a special area for health tourism. The purpose of this research is to evaluate the green management and planning of tourist places around this village to attract tourists to the Ziarat hot spring. The statistical population is the tourism managers of Ziarat village and the sample size includes 30 people. The data were analyzed using the Pralong method and a comparison between the tourism rate and production rate in terms of tourism value was done. The comparison of the values indicates that the criteria of beauty 91%, scientific 68%, cultural 81%, and economic 50% have obtained the relevant points. The results show that despite the high score of aesthetic and cultural criteria, the economic criterion has not earned the sufficient points and the natural resources of the Ziarat hot springs have not been used to attract tourists and contribute to local income. The amount and quality of Ziarat hot spring productivity with scores of 0.25 and 0.13 show that the region has a low position in terms of tourism infrastructure.