The Role of Investment in Research and Development and Productivity in Covid-19 Epidemic Crisis

Research has shown that companies need to find ways to increase their sales and productivity that can adopt a different strategy from other companies, especially in times of global crisis to provide better customer service, in this regard. Investment decisions in R&D can play an important role. Therefore, the purpose of this study is to investigate the role of investment in research and development and productivity during the Covid 19 epidemic crisis.

The statistical population of this study was the senior managers of all production and organizational lines, Zamyad Automotive Company (223 managers), of which 210 managers were selected and tested. The results of testing the hypotheses of this research were analyzed using structural equations and LISREL software.

 The results showed that investment in research and development has a significant role on productivity and also the role of intellectual capital, financial costs and manager's risk profile on managers' investment in research and development was confirmed.

It seems that considering the environmental conditions and considering the crises created according to scientific sources and documents and research can affect productivity and investment.