Identifying the effective factors on promoting the general culture of sports venues in Tehran province (with the approach of women's presence in sports stadiums)

The purpose of this study was to identify the factors affecting the promotion of the general culture of sports venues in Tehran province (with the approach of women's presence in sports stadiums). The research was a series of consecutive explorations according to the data collection method. Qualitative data collection tools, semi-structured interviews with 23 professors of sports management and sports sociologists with expertise on the subject of research, experts and senior managers of sports federations, managers of stadiums and sports venues, policy makers and He was a member of the media. They were selected by purposive sampling method and snowball method. In the qualitative stage, the data have been analyzed through the coding method in three stages: open, axial and selective. Findings included 62 symbols in open coding, in axial coding in 8 concepts. Research tool in the quantitative stage of research, a researcher-made questionnaire was created. Its content validity has been confirmed by sports management professors and sports sociologists and its reliability has been calculated through Cronbach's alpha coefficient and reported (α = 0.812). Data analysis was performed using SPSS22 and PLS-Smart software. The findings showed; Education, planning, organization, control and political system, legal system, cultural system and religious system have a fundamental role in promoting the general culture of sports venues and stadiums in Tehran. According to the findings, in order to promote the general culture of sports venues, sports managers need to identify the potential in these areas and implement practical strategies.