Assessing the potential of tourism in the historical village of old Saif Abad, Kazeroon city, in line with the development and promotion of sustainable tourism

The tourism axis of the historical context of the old Saif Abad village due to its potential natural features and capabilities, climatic features, interesting ecological perspectives and various cultural and economic-livelihood attractions as one of the important natural-historical and tourism areas of Kazeroon city. it counts. The aforementioned environmental capabilities have made this region have the necessary capacities for any kind of planning, especially in various tourism sectors, and have created employment and improved the level of income generation of the natives of this village. Therefore, the current research aims to investigate and determine the tourist attractions of the old Saifabad village in order to formulate strategic plans for the development and promotion of tourism in the target village. The approach governing the current research is applied-developmental and its investigation method is descriptive-analytical. Library and field method (questionnaire) has been used to collect the required information. In order to analyze the questionnaire data and test the research variables, SPSS statistical software, Pearson's correlation coefficient and multiple regression tests as well as SWOT technique were used. The results of Pearson's test show a significant relationship at the 99% confidence level of correlation between the research variables and confirm the significant relationship between the increase in tourism development and the promotion of tourism in Saifabad village. The results of the regression test also show the influence of the independent variables on the dependent variable of the research according to the beta rate and test statistic of the variables and the significance level of these variables. The results of the SWAT model also indicate the choice of a competitive strategy in relation to the state of tourism development in the target village.