The Explanatory Components of the Establishment of the One Village One Product (OVOP) strategy for rural entrepreneurship (Case: Shazand county, Markazi Province)

One Village, One Product (OVOP) approach, it empowers a village to produce a competitive and salable product, taking into account its local resources to achieve sales income in the market and the local economy. A community-oriented economic development approach is based on demand and use of regional resources, regional capacity with emphasis on the three basic principles of being local and at the same time thinking globally, self-reliance and creativity and human resource development. The main purpose of this research is to categorize the explanatory components of the establishment of the One Village, One Product (OVOP) strategy for entrepreneurship from the perspective of the villagers in Nahormian village, Zalian district, Shazand county.

The research is of applied type and its statistical population includes 5550 people from the villagers of Nahramian district. Sampling was done by multi-stage random sampling method with proportional assignment and the sample size was determined to be 160 people based on Cochran's formula. The research tool was a questionnaire whose validity (form and content) was confirmed by the experts of the Omid Entrepreneurship Fund, the rural development experts of the Agricultural Jihad and the faculty members of the Department of Geography and Rural Planning of Khorazmi University, and its trust and reliability were done with Cronbach's alpha. In the analytical statistics section, according to the research objectives, the exploratory factor analysis method with spss software was used.

In the field of indicators affecting the establishment of the OVOP strategy for entrepreneurship from the villagers' point of view, "quality of products", "activity with a competitive advantage" and "production at the local level for the global market" are the first priorities and "quality of products", "activity with a competitive advantage" And "local production for the global market", "communication and ICT services", "government support" ,"participation and cooperation in agriculture" have been the last priorities. According to the results of the exploratory factor analysis, the seven factors of innovation and creativity, sales and marketing, comparative advantage and competitiveness, human and social capital, social participation, support-infrastructure and reducing the economic gap were the most important factors explaining the establishment of the OVOP strategy from the perspective of the villagers. The mentioned seven factors were able to explain 68.27% of the total variance of the variables.

OVOP, as a rural development strategy and driver of rural economic development, requires attention to innovative and knowledge-based villages for reducing poverty in rural areas. It is important to pay attention to the goal of proper optimization of local resources and allocation of capital and financial resources to manage local businesses and organize local cooperatives with a self-confidence and creativity approach. On the other hand, encouraging villagers to produce local products and government support for labeling and branding in the product value chain plays an important role in the development of the international market and product export and the development of rural entrepreneurship.