Analysis of the Behavior of Individual Investors based on the Myers & Briggs' 16 Personality Types

Article Type:
Research/Original Article (دارای رتبه معتبر)

In addition to economic and financial factors, other factors such as social, emotional and cognitive factors affect the decisions of individual investors. Therefore, it is necessary for financial institutions to pay due attention to the personality type of their customers when providing consulting services to them. This factor can have a great impact on their success. In this regard, this study attempts to investigate the behavior of individual investors based on the Myers & Briggs' 16 personality types. The present study is practical in nature and is considered as a descriptive-exploratory correlation study. The required data were collected through the distribution of questionnaires among 250 individual investors. Chi-square tests and post hoc tests (pairwise z-tests for independent proportions) were used to analyze the data. According to the findings of this research, the distribution of 16 personality types of the studied sample is different from the expected distribution (Myers-Briggs site). Also, there is a significant difference between the profiles of investors with introverted and extroverted, thinking and feeling, judging and perceiving personality types. Based on the pairwise z-tests, the existing differences are mainly caused by the aggressive profile. On the other hand, no significant difference was observed between the profiles of investors with sensing and intuition personality types. Finally, financial institutions can properly identify the tendencies and expectations of customers by focusing on the psychological and behavioral aspects obtained through the MBTI typology

Financial Management Perspective, Volume:13 Issue: 41, 2023
145 to 170  
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