Recreating the urban historical context with a tourism development approach Case study: District 7 of Mashhad Municipality

The historical collections of cities as a place have cultural heritage values, identity, history, thoughts and attitudes of people in different historical periods. The values attributed to them can play a major role in the direction of protection and investment in the form of cultural tourism. Therefore, the present study aims to investigate the role of cultural tourism in revitalizing the socio-cultural values of the historical market of Tabriz to take an effective step towards the development of cultural tourism in the city of Tabriz. To achieve this goal, relying on a qualitative approach and studying written sources around the three strategic axes of "Architectural Heritage Protection", "Architectural Heritage Value System", and "Cultural Tourism"; And also conducting a semi-structured interview with 4 statistical groups, including businesses and market residents, domestic and foreign tourists, residents of Tabriz, and experts familiar with the subject, their opinions about the socio-cultural values of the market, damage An analysis of values and strategies for reviving damaged values were collected. The findings of the library study and field questioning were examined and analyzed by relying on the descriptive-analytical approach and the coding and categorization method to answer the research questions. The obtained results show that with the application of value-based conservation methods by the selected community, it is possible to ensure the continuity of life and create the grounds for the permanence of the work, to provide a basis for attracting tourists and, as a result, for the development of cultural tourism. Also, the results of the research show that among the considered social factors, the structure factor has the most influence with a path coefficient of 0.467. Among the factors related to culture, the religion factor has the highest path coefficient of 0.455.