Comparitive Analysis of the Cities in Falavarjan Province Based on the Creative City Approach for Tourist Attraction

Cities have always been the place to invoke innovation and creativity. Having a creative city is the ultimate wish of every modern society and that is why cities compete to achieve this goal. The purpose of this research is the accommodation comparison of cities of Falavarjan province (including 8 cities of Falavarjan, Kelishad-Souderjan, Ghahderijan, Iman Shahr, Abrisham, Baharan, Zazeran and Pir Bakran) based on the creative city approach in order to attract tourists. To this end, the descriptive-analytic research method was used and the required data were gathered in documents (referring to state statistics and documents) and field (via observation, questionnaires and interviews). So, according to the Cochran formula, 383 citizens of Falavarjan towns were sampled and in order to complete the documentary studies, field observations and interviews with some members of the city council, municipal, county and governorate employees of Falavarjan city were used. In order to analyze the data and prioritize the cities in terms of tourist attraction, Goller matrix method and ArcGIS, SPSS softwares were utilized. The results of this research indicate that Kelishad-Souderjan, Abrisham and Pir Bakran have the first to third rankings regarding creativity for tourism purposes and have the most capacity for developing the creative city in order to attract tourists. Baharan and Falavarjan, Iman Shahr, Ghahderijan and Zazeran are ranked respectively in the next order.