Halal tourism and culture

Halal tourism, which is often known as Islamic tourism or Muslim-friendly tourism, is a new concept in the tourism industry that opens new and exciting opportunities to increase economic growth.

This study describes the prospects of halal tourism. Consequently, this research is descriptive. On the other hand, qualitative information has been analyzed to conduct this research. Therefore, it is a descriptive qualitative research.

Based on the stimulus-response model or "black box" of consumer decision-making, potential Muslim tourists in the halal industry can be considered as thinkers and problem solvers who consider a wide range of external and internal factors when making decisions. They respond to buy or not buy an offer. While it is possible that a Muslim tourist may behave emotionally or irrationally, the proposed stimulus-response model assumes that regardless of what happens inside the black box, the Muslim tourist's reaction is the result of a decision process. Taking is conscious and logical.

Muslims can have different levels of religious commitment and cultural orientations. Shopping experience has a direct and positive relationship between perceived value and the intention to patronize stores selling products with halal labels. On the other hand, both perceived usefulness and religious commitment will have a direct and positive effect on the intention to purchase halal-labeled products and the intention to support stores selling halal-labeled products.